Social media significantly broadens public knowledge of your restaurant. Social media may increase consumer involvement with your restaurant and increase foot traffic if you use it in your marketing strategy.
We’ll outline 10 strategies for promoting your restaurant on social media in this blog article. We advise you to make a schedule for your social media strategy so that it becomes a regular daily chore.
If you currently use social media networks, you should intensify your interactions. We’ll provide you some instances if you haven’t already made the switch to social networking.
10 Ways To Promote Your Restaurant On Social Media
Make a fan page on Facebook
A Facebook presence for your business is an important must. According to a recent report, Facebook is still the most widely used social networking site.
Be careful while creating your Facebook business page. In your timeline image, you have 851351 pixels available for free restaurant marketing. Maintain your brand identity throughout all of your social media platforms to ensure that consumers can quickly recognize you.
Posting on Facebook should contain a video or image in addition to the text. They are drawn to images and video. Learn about the many posting possibilities available. Use the schedule feature to write your posts for the coming week.
The second-most popular platform, Twitter, is essentially a microblogging website. Tweets may only be 140 characters long.
Short communications like daily meal specials, promotions, last-minute menu additions and adjustments, fascinating facts and photographs, and more are perfect for Twitter. Include links to the menu items on your website.
You may reach a wider audience if you create tweets that your Twitter followers enjoy reading and share. You should remember to include hashtags in your postings on other social networking sites as well. A hashtag can look like this: #lovepizza.
Encourage check-ins by using Foursquare
When used as a mobile app that enables users to “check-in” to locations on their smartphones, Foursquare is at its finest.
To see who is “checking in” at your restaurant in real time, claim your business listing on Foursquare. People who check in should receive a special discount. When these regular customers check in, many restaurants reward them with vouchers and other special offers.
Consider sponsored tweets. Select your finest tweets, then pay to have them promoted to a specific audience. Promoted tweets can be successful, especially if they are distributed during meals.
Blog about it
Entering the world of blogging might be intimidating, but there are many wonderful advantages for your business. Search engines prefer newly updated website material, and your blog is the ideal platform for this. Write a blog on everything related to your restaurant.
Share information, recipes, images, staff picks, and more. Connect all of your social media accounts to your postings.Find your voice and your niche when blogging. (Tweet this) What distinguishes you? Personalize your blog entries. Are college students attracted to you?
Are you a sports bar owner? Write your material with your audience in mind. Pay attention to your online community. Discover what people desire, and then fulfill it on your blog.
Sign up for Yelp
Yelp is a website where customers can read and submit reviews on restaurants. If your company doesn’t currently have a Yelp page, claim one by providing the necessary information to prove you are the owner.
You may reply to reviews and take part in advertising after you’ve claimed your page. Don’t forget to provide top-notch pictures.
Additionally, users may link their Foursquare and Yelp accounts. Their Foursquare check-ins may now be shown on Yelp thanks to this. It’s crucial to take control of your Yelp listing because it’s quite beneficial for your local search marketing.
Make Your Bio More Effective on Each Social Media Platform
Imagine that you follow all the rules. For greater reach, you post engaging, high-resolution images, make use of popular hashtags, and geotag your content.
Customers are fascinated when they notice your article. Because you neglected to post it on your social media profile, when they decide to get in touch with you to make a reservation, they are unable to locate any phone numbers, emails, or location details. It occurs more frequently than you may imagine. It’s useless, as you could imagine. Driving people to your restaurant is the primary objective of restaurant marketing. You run the risk of missing out on important sales if you don’t offer the appropriate information.
YouTube Showcase Videos
Establish a company YouTube channel. To ensure that your website and other social media platforms are consistent, utilize the same branding for your header image.
What videos should you make available?
Here are some suggestions:
- Create your own “cooking show” using recipes.
- Guests are interviewed since consumer testimonial videos are so popular.
- cooking advice
- Chef’s top points
Your Google+ Page will display your YouTube videos after you’ve put them there. You must share them on each of your other social media channels. Anywhere you can, including on your blog, post them. Your visibility will improve as a result of this visual engagement.
Sharing and Promoting on Instagram
Instagram is the ideal platform for sharing menu and dining establishment images. Your photographs appear on both platforms because of their flawless integration with Facebook.
High-quality images are needed.
Encourage your consumers to add their preferred things to take your menu photographs one step further.
This increases interaction while assisting in the development of your image menu. Use hashtags on Instagram at all times. They are current and common.
Use popular hashtags. Use the hashtag #chocolateday, for instance, on National Chocolate Day. Include pictures of your chocolate delicacies, please. Use specific hashtags. Try For instance, if you live in Atlanta, for #atlantaeats. Is a promotion being run? Use hashtags tailored to the promotion.
Track brand mentions with the use of social media tools
Online reviews of your restaurant are like free advertising. By commenting on or sharing their blogs, you may benefit from this.
Fortunately, there are several tools—both free and paid—that may help you with this. You may automate name and mention tracking to receive immediate information each time a client (or a rival) mentions you.
To get you started, consider the following choices:
- Google Alerts
Place employee spotlights online
You may write specific blogs to spotlight your staff, much like Sandwich Hag did to give readers a glimpse into the restaurant’s backstage operations.
- There are several approaches to this:
- When your staff do anything, post a photo of them (graduation, wedding, birth of a child, etc.)
- Share a customized Facebook post on who they are, what they do, and how your audience may help them. For example, you may include a profile of your chef, including where they’ve lived and studied, as well as how they’ve influenced your restaurant.
- Introduce new staff so that long-term customers may greet them.
Conclusion on Restaurant Marketing
Restaurant marketing is a constantly developing process. As you become more accustomed to communicating with clients online, you will come across new tactics that are more suited to the way your organization runs.
You may begin using the tactics described above one at a time to assess what works and what isn’t worth the ROI. You may also test your own strategy to find what works best for your audience.
Whether you own a brand new restaurant in a single city or a chain restaurant throughout the country, keep in mind what your target audience appreciates. This will assist you in developing an effective restaurant marketing strategy.