With the amount of SaaS firms on the market today, increasing online sales is becoming increasingly tough. Excellent SaaS Web Design will solve this problem. The same approaches that used to work for you are no longer producing results. You need innovative ideas that set you apart from the competition and achieve your sales objectives. Before refining your sales plan, you should evaluate your website.
Suppose we informed you that by making a few minor adjustments to your company’s website, you could convert more visitors and generate more leads. In fact, it is so straightforward that you may have neglected it when attempting to increase sales. Obviously, we are aware that nothing can guarantee an increase in sales, but we do have some suggestions. Implementing these five best practices for SaaS Web Design is certain to enhance revenue and conversion rate on your business website.
In Other Words, Regale Us With a Tale.
Be truthful if you want people to trust you. Tell your narrative by detailing the technical features of your products and services: is that what you’re doing? In that case, you should take a new strategy by narrating the tale of how your organisation came to be.
You could believe that “storytelling” is merely a trendy buzzword that marketers use to make themselves appear more creative, but the truth is that it is a strong tool and not just a passing fad. Because people are hardwired to comprehend narratives, storytelling has been around almost since the beginning of time. Tales are something we can relate to, we can make stories, and we can remember stories.
Through active participation in the customer’s story, you may develop a more meaningful connection with them as a client. There are many different structures for narrating stories. The storytelling structure known as The Storybrand 7 or SB7, which was developed by the author Donald Miller, has gained favor with us.
Miller outlines seven actions that may be followed to assist lead a brand’s narrative in order to engage with customers in his book SB7. Keep in mind that you are not just describing the history of your company, but also documenting the path taken by the target audience.
When developing the framework for your marketing message, use these seven phases of the SB7:
- Character: Your client is the protagonist; you must define them.
- Investigate the aggravations that the client is experiencing.
- Your consumers are searching for direction; provide it for them.
- Customers are more likely to trust a guide who has a strategy in place.
- Customers require a challenge; include links to case studies in your call to action.
- Stay away from failure because nobody wants to be unsuccessful or have a story that has a bad conclusion.
How can your company’s product or service make your customers’ lives easier and provide solutions to the challenges they face?
Tell the story of your firm by utilising the SB7 framework. Develop an attention-grabbing storyline through the use of text on your website. When you employ storytelling on your website, you will have a better chance of catching the attention of your target consumer and persuading them to spend money with you. The best part is that it won’t set you back a single cent.
Leave the Jargon Behind
We know you’ve spent countless hours coding and regression testing, but the average consumer doesn’t even know what it means.
Your potential customers don’t have the expertise you do. Technical terms and industry jargon only create confusion. Speak in a way your target audience can understand and stay away from using technical terms to describe your offerings.
Delete anything on your website that is not clear to the average consumer or your target audience. To double-check, enlist friends (ideally a digital marketing expert) or one of your current customers to give you feedback.
While you’re at it, avoid showing screenshots of your platform and instead use the copy on your site to speak to the problems you are solving for your customers. This little change in how you, or your SaaS marketing agency, use short, readable copy – instead of design elements that nobody understands – will speak volumes to your visitors.
Remember to use the storytelling framework to talk about problems and solutions, and nix the complex industry terminology that not everyone understands.
Incorporate Search Engine Optimization (SEO) Techniques at the Neighborhood Level
Instead of trying to catch clients from a vast area, narrow your attention to the people who live in your immediate vicinity. Consumers who are looking for local information are using search engines at a rate of 80 percent.
If you want to increase your sales and attract more local clients, optimising the landing pages of your website for local search engine optimization is a good strategy. According to Hubspot, local SEO is defined as providing assistance to local companies in promoting their goods and services.
When customers search for a product or service that they require, search engines compile the most pertinent information possible by gathering local content, social profiles, and connections.
You may optimise for local search engine optimization (SEO) in a number of methods, including strengthening your website’s internal link structure, adding a location page to your website, and making improvements to your Google My Business profile. In the process, you’ll obtain a wonderful SaaS website design.
Google My Business validates the legitimacy of your company while also enabling customers to comment and rate your products and services.
Make sure that your Google My Business profile has all of the right information and that it is up to date by checking it out and making any necessary changes. After that, check to see if your address is listed on your website by going there and doing it again. Create a location page in the event that you do not currently have one. It’s a simple problem to address.
Even though you sell a SaaS product, you should not disregard the potential of local search to boost your company’s revenue. The people in your community want to help you, but it’s possible they are unaware that you live in their area.
It’s Important to Not Ignore Mobile Optimization
Have you recently browsed your website on a mobile device, such as a phone? If you haven’t already, you really ought to. The user experience is now officially a factor in Google ranking, and mobile devices are responsible for up to 70 percent of all web traffic.
When accessing your website, potential buyers could look at it on their smartphones or tablets rather than on their own PCs. It is possible that you could lose out on potential purchases if the design of your website does not transition properly to mobile devices.
Almost seven out of ten people who use smartphones are more inclined to make purchases from businesses whose mobile websites are tailored to effectively answer the issues and inquiries that smartphone users often have. When you were working on the development of your website, did you give any thought to the “contextual” factors that should be taken into account? In the event that this is not the case, this may be a deterrent for potential clients.
Make sure that the user experience design of your website is optimised for mobile devices and looks amazing on all screens and gadgets. In that case, you should look for a qualified expert who can assist you in optimising your website for a number of different formats.